Is the official logo for EV100, the 100-year anniversary of the Republic of Estonia's jubilee only a ''visual overlap'' of the logo of Californian skateboard manufacturer Plan B ?
A lot of questions are emerging those days as the winner of the EV100 visual identity is now officially known.
Estonia will celebrate the 100-birthday of the Republic in february 2018 and launched in 2016 a large contest both for visual identity of 100-year jubilee in 2018 as well as a brand for the country’s European Union presidency since july 2017.
The winners are Meelis Opmann, Martin Tõnts, Ionel Lehari, and Ants Lusti of Tallinn agency Identity. They won first place in this stiff competition and the prize of €250,000 of public contracts (€150.000 for the sole logo). The money comes from UE subsidies.
The Estonia 100 logo “Aastasada” (“Century”) makes use of the numbers 18 and 100 to symbolise the one hundred years of estonian self-determination.
But the winning logo bears a very striking resemblance to the Californian skateboard chain Plan B, created in 1991 and used worldwide since.
The EV100 logo is now public and used in numerous official communications, as well for advertising purposes for private estonian brands, like Kalev for praline chocolates
Quite puzzling, as it is not yet confirmed by Plan B that they gave their authorization for the use of their logo, despite the Identiy agency claims having a ''green light'' http://pluss.postimees.ee/4199847/rulatootja-andis-ev100-logo-kasutamiseks-rohelise-tule
Identity agency admitted by the way a common ''visual overlap'' and EV100 recognizes that both logos are ''quite similar'' http://news.err.ee/119280/ev100-visual-identity-competition-winning-entry-presented
We are sure that Plan B will for sure protect their rights and trademarks on their logo in case of any issue, as a logo is a key part of visual identity of a brand and, as it's protected by the law, can't be counterfeited.
You can also read our article in french La polémique sur le logo EV100 du centenaire explaining the french rules of logo protection.